At first blush it might appear that only those planning to work in Africa should read this book. This is not the case. While this book is primarily about cultural differences between Africa and the West when it comes to money matters, I think it can also serve as a template for crossing cultures both locally and globally, alerting the reader to areas in which cultural differences may cause confusion or conflict. 

Maranz’s insights and reflections are based on over 20 years living in various African countries. In this book he discusses issues such as the way generosity is culturally defined, how disputes are settled, how businesses are managed, and how debts are repaid.

For example, Maranz notes that in many African countries, saving money for the future is not a value. Instead, the expectation is that money beyond that needed to meet present material needs will be shared with extended family members. The idea is that you are making an investment for the future by sharing your excess with a friend or family member in need because doing so ensures reciprocal treatment when you may have a need in the future. While Westerners readily share knowledge, Africans readily share their space and things while holding on to or guarding their knowledge.

In this same vein, Africans prefer to be without money or means so they can easily refuse to grant a loan. Once a loan is granted, it is the responsibility of the person who loaned the money to remind the debtor of his responsibilities. Also, while westerners seek to live in increasingly spacious homes, African live in small spaces shared by extended family members.

These are just a few of the examples given in this book which provide great insight into the differences between Western culture and the African mindset, but also highlight areas of potential difference between other cultures as well.